In the College of Business & Entrepreneurship’s School of Management & Marketing, the marketing program prepares students to explore and develop marketing competencies to meet future business challenges and opportunities in a biblical, Christ-centered context. Being a marketing student at MBU means learning vital skills for the real-world marketplace, understanding the foundations of marketing practice and learning about current technologies. A marketing student experiences real-world research and real-world projects. College of Business & Entrepreneurship students are encouraged to join the opportunities for networking, such as the Career & Internship Fair, with students, faculty, and professionals to identify a career path where they can make an impact for God’s glory.
Possible Careers
The following are only a sample of the possible careers a student with a marketing degree may pursue.
- Social Media Manager
- Event Manager
- Media Planner
- Marketing Manager
- Account Executive
- Marketing Executive
- Market Research Analyst
- Media Buyer
- Marketing Assistant
- eCommerce Manager
- Sales Manager
- Entrepreneur
- Digital Marketer
- Copywriter
- Fundraiser
- Search Engine Optimization Specialist
- Brand Manager
- Product Manager
- Product Marketing Manager
Marketing Certificate Requirements
A total of 30 semester hours is required to earn the Marketing Certificate. Transfer credit will be accepted into this certificate program from an accredited college or school up to a maximum of 20 hours, up to 9 hours of which may be earned through credit by examination and/or portfolio assessment of prior learning. Portfolio credit is only available to those students who have completed a minimum of 12 semester hours in residency at Missouri Baptist University. Students must complete a minimum of 10 semester hours in residency at Missouri Baptist University to earn the Marketing Certificate.
A student must earn a grade of C or better in all courses taken to meet the Thirty-Hour Marketing Certificate requirements. The student must have an overall grade point average of 2.5 or better for the awarding of the Marketing Certificate.
Required Business Component:
ACCT 213 Principles of Financial Accounting
BCIS 203 Microsoft Office Suite2
BUSN 413 Business Law- Uniform Commercial Code
COMM 203 Understanding Human Communications
ECON 123 Microeconomics (MOTR ECON 102)1
ITBU 363 Business Analytics
MRKT 313 Introduction to Marketing
Total: 21 Hours
1General Education Requirement
2Bachelor of Science Requirement
Required Marketing Component:
MRKT 363 Marketing Management
MRKT 373 Market Research
MRKT 383 Consumer Behavior
Total: 9 Hours
Total: 30 Hours to complete Marketing Certificate
Marketing Minor Requirements
MINOR: Marketing (for College of Business & Entrepreneurship Majors)
Required Marketing Courses:
MRKT 363 Market Management
MRKT 373 Market Research
MRKT 383 Consumer Behavior
MRKT 413/513 Digital and Social Media Marketing
Total: 12 Hours
Required Electives:
Two (2) courses from the following that have not been applied to another Business major or minor:
COMR 373 Principles of Public Relations
ITBU 363 Business Analytics
MRKT 403- International Marketing
SMGT 373 – Sport Marketing
Total: 6 Hours
Total: 18 Hours to Complete Minor Requirements
MINOR: Marketing (for Non-Business Majors)
Required Courses:
ACCT 213 Principles of Financial Accounting
ECON 123 Microeconomics (MOTR ECON 102)
MGMT 303 Management Concepts and Practices
MRKT 313 Introduction to Marketing
MRKT 363 Marketing Management
MRKT 373 Market Research
Total: 18 Hours to Complete Minor Requirements
Notes:
- At least three hours of minor must be earned at Missouri Baptist University.
- A grade of D is not acceptable in courses taken to fulfill the requirements for a minor.
- If a substitution has been made, attach a copy of the signed approval and indicate the course number and title following the catalog requirement. Please include the date of the substitution.
Marketing Bachelor’s Requirements
MAJOR: This program includes the Business Administration Minor.
College of Business & Entrepreneurship Core Requirements:
ACCT 213 Principles of Financial Accounting
ACCT 223 Principles of Managerial Accounting
BCIS 403/503 Management Applications of Information Technology2
BUIB 373 Experiential Internship
BUSN 353 Communication Strategies in Business
BUSN363 Financial Management†
BUSN 413 Business Law- Uniform Commercial Code†
BUSN 463 Business Strategy and Competition
ITBU 363 Business Analytics
MGMT 303 Management Concepts and Practices
MGMT 353 Production and Operations Management
MGPS403/503 Organizational Behavior and Leadership2
MATH 243 Probability and Statistics1
MRKT 313 Introduction to Marketing†
Total: 42 Hours
1Bachelor of Science Degree Requirement credit hours
2See the catalog section on Senior Permission for information on earning graduate credit for this course.
†For students majoring in Healthcare Management, these requirements are met by courses in the Healthcare Management Core.
The Business Administration minor will be granted to all majors in the College of Business & Entrepreneurship, except Business Administration, Applied Management, and Organizational Leadership, because of completing the minor requirements.
Marketing Major Requirements:
Required Business course:
BUSN 403 Business in a Global Environment
OR
BUSN 403 TS- Business in a Global Environment (Travel Study)
Total: 3 Hours
Required Marketing Courses:
MRKT 363 Market Management
MRKT 373 Market Research
MRKT 383 Consumer Behavior
Total: 9 Hours
Cross-Concentration or Electives:
Marketing majors have an option to choose a cross-concentration to further specialize within the Marketing field of study. If a student does not wish to specialize in a cross-concentration, the student must complete the elective requirement listed below.
Cross-Concentration in Public Relations:
COMM 203 Understanding Human Communications
COMR 373 Principles of Public Relations
COMR 423 Public Relations Writing
Total: 9 Hours
Electives:
Six (6) hours of electives from the following:
BUSN 333 Leadership in Free Enterprise
COMR 373 Principles of Public Relations
ENTR 303 Introduction to Entrepreneurship
MRKT 403 International Marketing
MRKT 413/513 Digital and Social Media Marketing
SMGT373 Sport Marketing
Total: 6 Hours
Total: 60-63 Hours to complete the Marketing Major.
Note(s):
- At least six hours of major and three hours of minor must be earned at Missouri Baptist University
- A grade of D is not acceptable in courses taken to fulfill the requirements for a major or minor
- If a substitution has been made, attach a copy of the signed approval and indicate the course number and title following the catalog requirement. Please include the date of the substitution.
Requirements for degree conferral:
- At least 24 of the last 32 hours taken at Missouri Baptist University
- Cumulative GPA of at least 2.50 on a 4.00 scale (those seeking certification must achieve a GPA of 2.75)
- At least 42 hours of Upper Division (54 for a dual degree)
- At least 120 total credit hours (144 for a dual degree)